If you are making changes only for the search engines and waiting for them to appear, you will drive yourself crazy trying to figure out why this or that happened when it did. There are a ton of factors you can’t control: algo changes, new competitors, changing competitors, server issues, even database issues where you […]
Web Application and Database Design News
Have you heard about the latest “sport” in dirty online business? It’s called Google Bowling and it represents a gaping flaw in Google’s system that allows your competitors to sabotage your site to the point of getting it banned or penalized.
Google is being sued because of copyright wrangles centering on its Google Print online library project.
One common scam is the creation of “shadow” domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client’s behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even […]
The unknowing webmaster thinks they’ve hit paydirt with an almost instantaneous top 20-30 listing. Then one day – POOF – their site is gone as fast as it arrived.
SEO is an abbreviation for “search engine optimizer.” Many SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, a few unethical SEOs have given the industry a black eye through their overly aggressive marketing […]
Over the past week, SEOs and SEMs have noted some significant changes in the search engine results delivered by Google. Google appears to be actively cleaning its listings by targeting sites using suspicious link-building techniques. A couple of well-known search engine marketing sites have vanished from Google results under keyword phrases they dominated just last […]
Pagerank™ is as the name suggests a ranking system of pages. It works on the basis that if a website ABC.COM has been linked from a website XYZ.COM, abc.com must have some good content and therefore Google will count the link from XYZ.COM as a vote for ABC.COM. You can check your link popularity on […]
85% of internet traffic is generated by search engines, submitting your web site to all major search engines (like Yahoo, Google) is the most effective way of promoting your web site on the Internet. In order to maintain a search engine placing near the top for your chosen ‘keyword’ it is essential to regularly submit […]
More and more search engines are using link popularity as a ranking criterion. It all started with Google, and now other search engines, such as MSN, Inktomi, AltaVista, HotBot, Northern Light, and Excite, also use link popularity in their algorithms.