If you are making changes only for the search engines and waiting for them to appear, you will drive yourself crazy trying to figure out why this or that happened when it did. There are a ton of factors you can’t control: algo changes, new competitors, changing competitors, server issues, even database issues where you […]
Web Application and Database Design News
Have you heard about the latest “sport” in dirty online business? It’s called Google Bowling and it represents a gaping flaw in Google’s system that allows your competitors to sabotage your site to the point of getting it banned or penalized.
Google is being sued because of copyright wrangles centering on its Google Print online library project.
Surfers like it because of the highly relevant results it gives and the speed at which it delivers them. This is due to its complex text matching algorithm and of course the Pagerank™ system that this engine uses. More on the Pagerank™ system later.
Google heavily relies on links when it comes to specify the ranking of a web site. In addition to the sheer number of links and their anchor texts, the patent specification shows possible ways how Google might use historical information to further specify the value of links.
Some search engine positive and negative ranking factors mentioned in the website are still valid for Search Engine Optimization and not just all myths. That is not to say that there are not many Seo Myths or old practices preached around.
Attempting to manipulate Google used to be nearly impossible. However, the advent of Link programs and Link Schemes has made it possible to drive up your rankings. The more links you can generate on the net, the better off you will be (well duh).
One common scam is the creation of “shadow” domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client’s behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even […]
The unknowing webmaster thinks they’ve hit paydirt with an almost instantaneous top 20-30 listing. Then one day – POOF – their site is gone as fast as it arrived.
SEO is an abbreviation for “search engine optimizer.” Many SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, a few unethical SEOs have given the industry a black eye through their overly aggressive marketing […]