In recent years, business websites are growing rapidly and there are thousands of new Internet pages being published on a daily basis. The growth of your website inevitably brings about challenges in how to create, organize and control content, ensure consistent and accurate access to your information, and how to continue to grow affordably.
For small and medium size businesses trying to compete alongside large corporations on the Internet, a Content Management website is an affordable way to project that larger and competitive presence and level the Internet playing field. Although Search Engines ascertain your ranking by various numerous methods, content is king. Relevance is assigned by the number of content specific pages, number of links to a site and how often content is added to the site. Typical static web sites sit there unchanged, quickly become outdated, and sink to the bottom of Search Engine Rankings. Content Management websites stay active, lively and exceptionally useful to your audience – your customers, clients, prospects, the public; while they are also improving your Search Engine Rankings. Great content that is of great interest to your readers generates inbound linking to your pages which gives you an added boost in Search Engines.
Perhaps you’ve experienced this. Your web site needs to be updated, but even the smallest revision or page addition means a costly, delay while your web consultant, schedules the revision into his work flow. With an efficient content management system, this problem is eliminated. A good content management system gives you immediate entrance into your own website, allowing you to revise text, update information and add new pages and graphics. Have a new press release to post to your press section, a new staff bio to add or a new branch office to list? Through content management, that task can be handled easily. You don’t have to be a programmer or html specialist. CMS cuts your cost and enables you to make revisions on your own timetable, not someone else’s.
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