Over the past week, SEOs and SEMs have noted some significant changes in the search engine results delivered by Google. Google appears to be actively cleaning its listings by targeting sites using suspicious link-building techniques. A couple of well-known search engine marketing sites have vanished from Google results under keyword phrases they dominated just last week.
Most Search Engine Optimization (SEO) experts agree that links back to your site have a great impact on your ranking in the major search engines. Think of it like an election; your site is a candidate and every link to your site is a vote.
Google is the most powerful information resource humans have ever constructed. The power of any major search tool boggles the mind but considering the vastness of Google's complex simplicity can truly hurt one's brain. With over 8-billion references in its rapidly growing, organically generated index, Google sets the standards other search engines follow.
Each month, or thereabouts, as search positioning changes are noticed as a result of the latest Google algorithm updates, an analysis of what happened occurs. The analysis of the update ensues in many news groups and discussion groups and invariably, there never seem to be many people happy with the updates.
The title of my first article was Google PageRank & How to Get It. I thought I answered the "how to get it" question by indicating in the chart, that accompanied that article, how many backlinks, or inbound links (IBL), are needed from various PageRank (PR) level sites to achieve a desired PR. This article will attempt to explain the various techniques that can be used to accumulate backlinks.
There is a lag time between the indexing or updating of your site, and the time it takes to show new results in the database. Depending on your site, where it was linked from, who it was linked from, and who knows what other factors, the amount of time varies.
