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Importance of Reciprocal Links and Search Engine Optimization

Asking another webmaster for a reciprocal link is standard practice on the Internet. Webmasters have been asking other webmasters for reciprocal links since the beginnings of the Internet. The very nature of the web is linking websites to one another. It is of even higher importance, now that AltaVista and others have changed their ranking algorithms.

How to get Top 10 Ranking in Google

Google is a fully automated search engine, which employs robots known as ‘spiders’ to crawl the web on a monthly basis and find sites for inclusion in the Google index

Search Engine Optimization Discussion

Pagerank™ is as the name suggests a ranking system of pages. It works on the basis that if a website ABC.COM has been linked from a website XYZ.COM, abc.com must have some good content and therefore Google will count the link from XYZ.COM as a vote for ABC.COM. You can check your link popularity on Google by downloading the Google toolbar from http://toolbar.google.com

Why High Search Engine Rankings are So Important

85% of internet traffic is generated by search engines, submitting your web site to all major search engines (like Yahoo, Google) is the most effective way of promoting your web site on the Internet. In order to maintain a search engine placing near the top for your chosen ‘keyword’ it is essential to regularly submit your web site details to these web directories and engines.

SEO – Search Engine Optimization

SEO is an abbreviation for “search engine optimizer.” Many SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, a few unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results.

Search Engine Optimizations Tricks that Backfire!

One common scam is the creation of “shadow” domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client’s behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor’s domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

Search Engine Optimization Myths

Some search engine positive and negative ranking factors mentioned in the website are still valid for Search Engine Optimization and not just all myths. That is not to say that there are not many Seo Myths or old practices preached around.

Why Google is the Most Popular Search Engine

Surfers like it because of the highly relevant results it gives and the speed at which it delivers them. This is due to its complex text matching algorithm and of course the Pagerank™ system that this engine uses. More on the Pagerank™ system later.

Google PageRank

Google’s order of results is automatically determined by more than 100 factors, including our PageRank algorithm. Please check out our Technology Overview page for more details. Due to the nature of our business and our interest in protecting the integrity of our search results, we limit the information we make available to the public about our ranking system.

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